Planning an Event? Find the Perfect Florist

| June 13, 2012

male floristFlowers add a decorative touch to any occasion, and guests are always impressed with an interesting arrangement. Look for the following qualities when finding the perfect florist for your special event.

Top Quality

Visit the florist shop personally and take a good look around. The merchandise you see is most likely representative of the floral arrangements you can expect at your event. Look to see that the establishment is organized and well run, and inspect the various arrangements on display. Are they creative, attractive and fresh? Is there a good selection? Would you be proud to have these displays at your event?

Impeccable Customer Service

It’s critical that your flowers arrive in good shape and as planned the day of your event. Seek out a florist that provides good service on the phone and in person. When you’re at the shop, watch how the florist deals with other customers. Employees should be happy to answer all of your questions. Also, choose an establishment with hours convenient to your schedule.

Customized Attention

Your event is one-of-a-kind and deserves an individualized approach. Avoid florists that attempt to offer cookie-cutter advice and products. Look for a florist who asks you questions specific to your event and responds with tailored advice regarding your floral arrangements, including several options from which to choose.

Happy Customers

Professional florists are willing to share the names and contact information of customers who have given them permission to do so. Ask the florist’s clients who have held similar events about their experiences. Ask questions that encourage them to describe the events and the flowers, rather than queries that produce yes or no answers. Check DexKnows for reviews of the florist you’re considering.

On-Time Delivery

When it comes to floral delivery, punctuality is imperative. Ask the florist who makes the deliveries and inquire about contingency plans in case of traffic or other problems. Some companies outsource the delivery service, which is fine as long as the company is reputable and reliable. When checking references, also ask other customers about the punctuality of the service and quality of the flowers when they arrived.

Professional Ties

Reputable florists generally belong to professional organizations. This allows them to keep up-to-date on current trends and products and gives them access to training and licensing. Look for a seal of approval from organizations such as FTD, Teleflora and the Society of American Florists, as well as appropriate local and state organizations.

Now that you know what to look for in the perfect florist for your special event, you can enjoy floral arrangements that wow guests.

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Category: Events, Florists

About the Author ()

Julie Bawden-Davis is a Southern-California-based writer specializing in home and garden, real estate, small business and personal finance. Since 1985, her work has appeared in a wide variety of publications, including Family Circle, Ladies’ Home Journal, Better Homes & Gardens, Entrepreneur and The Los Angeles Times. Julie is a University of California Certified Master Gardener and has written five gardening books, including Reader’s Digest Flower Gardening.